At the inception of this project, some home furnishing competitors had already developed product visualization tools, but none delivered a premium online experience. Our research showed consumers—eager for proof that they were making a smart and stylish investment—wanted to preview the innovative design, beauty, and superior quality of Hunter Douglas window fashions up close, in detail, and in room settings. Creating a realistic rendering—that is, showing consumers how Hunter Douglas products actually enhance the beauty of a room by transforming the light—was a primary goal for the project team because light control is one of Hunter Douglas’ key product differentiators.
The team, following an agile development approach, succeeded on all fronts. When the Hunter Douglas iMagine Design Center first launched in 2007, it was applauded for its elegant design, ease of use, depth of product content (over 40 different window coverings and more than 4,500 material, fabrics, colors), and, of course, its ability to accurately reflect the true lighting in a room based on the selected window fashion.
In 2010, the tool got even better with the introduction of new functionality that allowed users to upload photos in order to view their favorite Hunter Douglas window treatments in their own home. The new functionality was so highly anticipated that it won a Best-in-Class award from the Window Covering Manufacturers Association, the benchmark of excellence in the industry, before it even launched.
“This tool offers some revolutionary features never before available to consumers in this industry,” said Jim Mathews, Senior Vice President of Marketing for Hunter Douglas. “The ability to preview the products in a person’s own room interior will not only attract more visitors to the Hunter Douglas site, but significantly simplify and enhance the research and purchasing process for consumers.”