Adam Kempa | @adamkempa |  Senior Software Engineer

May 15, 2012

The Legend of Real-World, Cross-Browser, Cross-Device Composited Animation

We here in the basement of Enlighten’s engineering labs were recently tasked with a unique challenge: to create an engaging animation composited from a user’s …

Mallory Woodrow | @malloryloren |  Social Marketing Manager

May 9, 2012

Social Media Performance Insights: Tips For Making The Most of Google’s Free Tools

Our Marketing Intelligence group here at Enlighten uses a range of social media monitoring and analytic tools—both paid and free—to help our clients assess how …

Tessa Wegert | @tessawegert |  Communications Director

May 2, 2012

5 Ways to Add Value to Your Banner Ads

Your banner ads comply with your brand’s style guide. They’re consistent with your other marketing materials. They feature a strong call to action and functionality …

Chris Grant, PhD | @cgrantski |  Associate Director, Data Analytics

Apr 27, 2012

An Impossible Question? Taking Analytics Towards a Typology of Visits

What happens on my site? This is what we web analysts call a core question. It’s harder to answer than it looks, even though site …

Andrew Hainen | @ahainen |  Design Intern

Apr 23, 2012

Enlighten Design Intern Completes Interactive Storybook Project

I’m a recent University of Michigan School of Art & Design graduate and currently a part-time apprentice at Enlighten. I love all things digital, and …