Tessa Wegert | @TessaWegert |  Digital Media Strategist

Feb 23, 2015

What Makes a Good (Brand) Story?

What makes a good story? Is it a dynamic hero, or a surprising plot? Credible conflict, or a fascinating theme? It’s hard to imagine that …

Kristen Marzonie | @Kris10_Elise |  Social Marketing Manager

Dec 17, 2014

Social Media as a News Outlet: Reported.ly

If Will McAvoy taught us anything during those three powerful seasons of The Newsroom, it’s that verified facts and details outweigh the race to be …

Clune Walsh |  Experience Design Associate

Nov 13, 2014

Who Opens Direct Mail Anymore? Surprise: Plenty of People

Last month, I had the opportunity to attend a direct response marketing conference with a friend of mine who’s been in the business for decades. …

Adam Wilson |  Chief Creative Officer

Oct 20, 2014

THE AUDACITY OF CODE | A TEDx DETROIT EXPERIENCE

On my way to attend TEDx Detroit, I noticed my tire pressure-warning lamp was illuminated. So I pulled into the service station, located the air …

Kristen Marzonie | @Kris10_Elise |  Social Marketing Manager

Oct 5, 2014

Siri Can’t Defend Herself Against Android

Like many of my fellow tech nerds, I took a long lunch break last month to watch the unveiling of the new iPhone. Not including …