Looking to improve or retool your agency/client partnership? This Wednesday, Enlighten President Tom Beck will be part of a client/digital agency panel in New York City discussing the evolving role of client/agency relationships in a digital era. This session is part of JUMP New York, a conference lead by eConsultancy and a number of marketing/digital trade organizations. Both agencies and their marketing clients will discuss best practices, and how they can get the most out of this working relationship while pushing forward creative, digital thinking.
Panel: Agency Ecosystems That Work – What’s the Secret Formula?
Spending all your time coordinating your agencies? Struggling to get your brand agency to think digitally? Stuck in an older campaign process rut? Fed up with your partners who won’t collaborate? Just not getting work that helps your bottom line?
You are not alone — many marketing clients are retooling their agency ecosystems to get more out of their agency partners. They want better ideas and digitally-centric work that incorporates peer-based strategies and leverages the right social, mobile, and digital tools. They want their agencies organized to improve contribution and accountability to the bottom line. Straight from the front lines, this panel will feature three client/digital agency team duos sharing their specific success stories and the best practices that they’ve discovered.
Tom Beck, President, Enlighten
Jessica Pezzullo, Digital Practice Lead, SelectResources Intl. (Moderator)
Andrea Vitale, Director, Direct Channel Marketing, illy
Mark Pollard, VP, Brand Strategy, Big Spaceship
David Treier, Business Change Director, Marketing, WellPoint, Inc.
Garth Moore, US Digital Director, ONE.org