The International Academy of the Visual Arts W3 Awards has released the winners of its 7th annual web competition, and “The Art of Window Dressing” is among them. The Hunter Douglas iPad application has been granted the 2012 Silver Award in the Mobile Applications – Shopping category. This is the third award “The Art of Window Dressing” has won this year. It was previously named Best Consumer Goods Mobile Application and Best Design Mobile Application in the first international Web Marketing Association MobileWebAwards.
Created by Enlighten and Hunter Douglas, “The Art of Window Dressing” invites consumers to explore over 50 Hunter Douglas products and 5,000 color and fabric options in order to facilitate the purchasing process. “With a high consideration product like premium window fashions, an accessible application that is completely brand aligned is a critical marketing tool,” says Steve Glauberman, CEO of Enlighten. “Simply by downloading the free app in iTunes, consumers can visualize the way the products would look in their own homes, and customize them to their tastes and needs prior to making a purchase in-store.”
The W3 Awards “honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.” Enlighten has won previous W3 Awards for such projects as the Hunter Douglas brand site, the Hunter Douglas iMagine Design Center, the John Frieda® Product Advisor, the Fruit2O brand site and WhatWasThere.com.