It’s that time of year again—South by Southwest Interactive festival is gearing up for their annual music, film, and interactive conference in Austin, Texas, and it’s time to start voting on which panels will be presented in 2013. Enlighten presented two panels during last year’s SXSW Interactive, and we’d like to continue that tradition—with a little help from you!
Read a little about which (amazing, insightful, thought-provoking) panels we’ve submitted, click on their links to learn more, and when you’re ready to vote on one, just follow these directions:
- Go here: http://panelpicker.sxsw.com/vote
- Sign up for a PanelPicker account if you don’t have one
- Search for our panels using their titles (or just click the links below to get to each panel)
- Give ‘em the thumbs up! (FYI, you can only vote once for a session. You can change your vote at any time, but the new vote will override the old one.)
- Share the panel with friends, if you feel so inclined—and we hope that you do!
Public voting accounts for 30% of the selection formula and it ends Friday, August 31 at 11:59 PM CT.
In the movies and on TV, small teams of scrappy individuals working in cool lofts or garages, are seamlessly developing software and websites. In reality however, many of us find ourselves working for multi-million dollar companies with thousands of employees. In these companies the design/creative tasks and the code development have been separated into two different departments, often called “Creative” and “Engineering”. Perhaps a better name would be “Hatfields” and “McCoys.” Who should be in charge?
Organizer: JT Anderson – VP, Executive Creative Director at Enlighten
- JT Anderson – Enlighten
- Brian Barthelt – Arc Worldwide a Leo Burnett Company
With the first annual 3% Conference, it has recently been noted that female consumers hold as much as 80% of the buying and decision-making power in each household and yet only 3% of women are in lead creative roles that help mold and shape marketing messages to women—it’s fair to say that even less are represented in the digital world. Meet and listen in on a rare-breed group of female interactive leaders.
Organizer: Amy Vaughan – Associate Creative Director at Enlighten
- Amy Vaughan – Enlighten
- Hannah Lee – Google
- Terra Hambly – JWT
The idea of placemaking has been around since the 70’s and captures the way in which architects, designers and urban planners collaborate to create physical spaces that support the human experience. But what happens to the idea of placemaking when our natural and manufactured environments come under assault from excessive branding and an always-on layer of digital technology and media?
Organizer: Tom Beck – President at Enlighten
- Tom Beck – Enlighten
- Jason Young – University of Michigan
- Angèle Beausoleil – Agent Innovateur
- Marc Gobé – Emotional Branding
Ask any working woman her biggest career challenge and you’ll likely hear work/life balance. Why? Because it’s a competitive world for working women and the pressures that come with having a successful career and a good life (family, friends, relationships) can translate into priorities and decisions that can forever change her world.
Organizer: Deborah Heslip – Group Account Director at Enlighten
- Deborah Heslip – Enlighten
- Courtney Nowicki – Enlighten